Guide to split testing

By Jason Hulott | Articles, Conversion Rate Optimisation, split testing

If you are involved in any form of online marketing for your insurance business, you may have heard split testing mentioned. But what is this, and how can you start using it to improve your online[…]

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Calls to action – do you have them?

By Jason Hulott | A/B testing, Articles, calls to action, copywriters, CTA, Guide to CTA, landing pages, split testing

A call to action, or CTA, is something you will hear a lot about when you start marketing your business. However, despite essentially being quite a simple concept, they can often be difficult to get[…]

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